Idea Napkin No.2

You

My name is Jooncheol Lee and I am an aspiring entrepreneur with contribute to public welfare and work for people's convenience. My talents are good memories about other people's say, connect with people, and try to think positive. My major is food and resource economics. I am interested in food business because food is most important in human life. Therefore, I want to do food business to make people healthy and happy. Most people care of their own health. Many people do an exercise and try to eat well-being food. I want to make satisfy them for food. Try to use good nutrition food ingredients to make a dish. I would target who are interested in taste of food and health.

What are you offering to customers?

As I mention it, I will sell a well-being food. My strategy for this business is try to sell the product cheap. Most of the food ingredients will be fruit and vegetable so I will make a contract with good farmer and provide a lot of good quality of product cheaply.

Who you are offering it to?

Many people experienced that do not have enough money but hungry. Also, some of people are busy from lack of time for eating. My target is mostly student. Many student consider the price when they buy something. If there are same product, people will buy more cheaper one. Moreover, students does think about their shape and do a diet. For this user, my food business is  suitable.

Why do they care ?

People will spend their money when it is worth it. Food is an absolutely necessary product for human life. It has to be fresh, trustful, and delicious. My motor is 'try to think that sell the food that my family is eating'. If people know that they can trust to eat these food, they will spend their money to buy it.

What are your core competencies?

Mostly, food business are similar. However, my core competencies is idea. I will do my own business in hot weather states like Florida, California or texas. I will make an slush for milk with powder of grain or ape diet.  The price of product will not expensive and the idea that selling slush for hot weather states will make core competencies.

Evaluation

For these elements are fit good together. However, buyers unmet need is menu is limited and like and dislikes are clear. Therefore, if people who dislike, the profit will decrease. Therefore, to make the loss less, try to do an survey what they like and dislike. It will help for doing business.

Feedback Memo

I received three comment for feedback on my first idea napkin. One of classmate said It will beneficial it would be to have a place like this. The name of the store will important because it should be easy to remember and it should related that what the store selling. Also the place is important because it should find easy and comfortable to park.