What's Next?

 Existing Market

Step 1: In my "The Amazon Whisper" exercise, I mention about the restaurant information app. I chose this because food industry will more increase than previous.  The fast food store will decrease and slow food will increase. People will find more clear and healthy food.

Step 2: Actually, I'm in South Korea right now so I cannot do an interview with English because they cannot speak English well. Therefore, I will write the interview which I did in Korean and transfer to English.

Manyoung Kim (The owner of Korean restaurant 'Mongshell')
Me : Hello, Manyoung Kim. Thank you for doing interview.
       I am doing a research for food market.
       What should we be doing that we aren't planning to do?
Manyoung Kim : We should prepare and studying the customer's taste.
                       It is important to know because food market has also trend.
                       If you don't know the trend, the restaurant will close soon.
Me  : Thank you for answer. Then, what customers might want next?
Manyoung Kim : In my opinion, recently, customers are looking for vegetable food
                      better than meat. They prefer chicken than pork or beef. Chicken breast
                      is most popular food right now. It contains high protein so it is good
                      for diet
.Shinyoun Kim (Manager in restaurant) : She emphasis creative menu. In the future,
                                                     many people want new taste

Hayeon Lee (The chief of Korean restaurant) : Try to make high quality but it must be
                                              cheap. People are not buying expensive food easily.

Step 3: Get a feedback from customers, many people recommends that doing
          something special. What it means that just do what I only can do. It contains
          that it requires characteristic and specialization. Then, it will growing my own
          existing market.


 New Market

Step 1: My targeting is young people looking for well-being food. 
             First, they want to do a diet. Well-being food is the most easy and fast way to do a
             diet. Many young people are doing a diet because of good shape. Second, they
             want to live healthy. Now the technique of medical treatment is developed so many
             people live long as one-hundred-years old. To live long for healthy body, food is
             most important. For poor country such as Africa, they usually starve because they
             do not have enough food. Therefore, they need well-being food for their health and
             basic nutrition requirement.

Step 2: I want to make different market such as try to sell the product cheap but high quality.
             Most of the food ingredients will be fruit and vegetable so it is important to make
             good contract with farmer and provider. It is important step because it depends to
             sell the customer with good quality of product.

Step 3: 

Dongyup Shin (reporter) : He recommend that food must be looking good. Therefore, try to
                                  make the food good shape. It will help that customer want to eat.

Narae Jang (traveler) : Advertising is important. Try to make advertise special. She
                                                                 recommend to advertise traditional Korean style.

Minsu Han : Focus on weather's food. For example, in South Korea we have 4 seasons.                     Therefore, it has each food to eat for each season. It will help to increase profit.

Step 4: 
I was surprised that many people think how to improve food industry. Now only for their own store but all of food market. It requires many effort to change the new market. I am so attractive food market because it has infinite challenge to success.